1. Apple

Brand imposter · Big TechJuly 2026

With almost 2 billion iPhone users, Apple is one of the largest and most trusted consumer technology brands in the US and around the world. Beyond the basic capabilities of the mobile phone and the apps it serves, Apple offers iCloud, Apple Pay and other features that enable and power communication and commerce for our digital daily lives. It's no surprise that scammers see them as one of the juiciest brands to hijack.

How Apple is being impersonated

Popular impersonation lures to pay attention to:

iCloud updates

These come in the form of fake iCloud "storage-full" alerts over text or email and ask for an immediate "payment update" that leads you to a fake iCloud website where your credentials and payment details go straight to the scammers.

Apple ID lock/suspension emails

Scammers will send emails that look deceivingly like they come from Apple with pixel perfect images and domains that look like they might be official to Apple. Scammers use this to harvest Apple ID credentials — and often the two-factor code as well. With control of the account, they lock the real owner out, drain linked payment methods through Apple Pay and App Store purchases, mine iCloud for photos and documents that can fuel identity theft or extortion, and message the victim's contacts to spread the scam further.

Fake AppleCare support calls

Often with a spoofed caller ID that displays as Apple. The number the scammer claims to be calling from may be an Apple store so when consumers look it up it does appear to be an Apple number. The fake Apple representative will direct you to a fake Apple website to "verify your identity," or keep you on the line to read out a two-factor code or install a screen-sharing app — either way, the goal is control of your Apple ID and the payment methods attached to it.

Second channel checks

When you want to be sure

  1. 1

    Check your account yourself, not through the message.

    Open Settings → [your name] on your iPhone, or type account.apple.com. Real billing or security issues will show there. If nothing's wrong in your account, the message was a scam.

  2. 2

    Hang up and call back on Apple's real number.

    Apple does not make unsolicited support calls. If "Apple" calls you and you are concerned hang up and dial 1-800-275-2273 (1-800-APL-CARE) yourself.

  3. 3

    Verify a "receipt" in your purchase history.

    Settings → [your name] → Media & Purchases → Purchase History. If the charge isn't there, forward the email to reportphishing@apple.com and delete it.

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