🧒Scammers Use Roblox to Target Kids

On Roblox, kids don't just play games, they also have the power to build them. Two decades after its founding, Roblox is one of the largest playgrounds on earth — tens of millions of players a day, a huge share of them children with a virtual currency, Robux, that works like a generation's pocket money. And wherever people, young and old, and money meet online, scammers are sure to follow.

Roblox-related scam submissions have skyrocketed in the last several weeks, making Roblox the first kids' platform ever to reach our Brand Imposter Leaderboard top 10. The scams are engineered specifically for how children trust: "free Robux" generators that steal accounts, phishing links passed through in-game chat and Discord from a compromised friend's account, typosquatted login pages that look right to a ten-year-old, and trading bait-and-switches aimed at the 12–16-year-old limited-item economy.

Scammers have created their own influencer and endorsement machine using AI-generated YouTube videos that will often provide fake "proof" that bogus products like the Robux generators actually work. Parents often find out too late and long after the money is gone.

The stakes are rising publicly too. LA County sued Roblox in February 2026 alleging the platform exposes children to criminals and Georgia's Attorney General opened an investigation the same week.

While Roblox seems uniquely attractive to scammers because of the combination of their broad reach and popularity along with the access to in-game currency, the important trend here is that scammers have segmented children as a market of their own. These aren't adult scams that happen to catch kids — they're built around kids' trust signals: a message from a friend's account, a free version of the currency they already want, a trade for an in-game skin or cheat code that needs to happen right now. Every platform where children hold value is a candidate for the same treatment.

Nobody wants their kids swindled by cybercriminals. As we watch this trend, we're keeping an eye on other platforms that are popular with younger people from Minecraft to Fortnite and more.